Psychotic Love: {roberto cavalli}

Roberto Cavalli’s Psychotic Love campaign is captivating, exotic and highly dramatic. I love the story it expresses through the use of great shots by photographer Diego Diaz Marin. The colours and opulence portrayed are beautifully hypnotic.

“Psychotic love” is a film created through photographic sequences, narrating the story of a strong and rebellious woman, on the verge of insanity, expressed in a satirical way. 

The story is illustrated through colors, which gradually become darker and more decadent, representing the evolution of the star character’s personality. A cascading mood which culminates in delirium and brings her to ecstasy: the moment in which she decides to change her life, leaving everything behind, but her “Hera Bag”…. 

“Psychotic love” was created to promote Roberto Cavalli’s accessories collection, and to tell the story of the Hera Bag.” Creative direction: Rachele Cavalli 


{images via: RobertoCavalli}


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