Clean beauty is the new thing!

Clean beauty brand, Previse DermApothecary, announces the UK launch of six, plant-based, unscented skincare products specially formulated with dermatologists, free of artificial fragrance and essential oils. The ZeroFragrance line is crafted for a growing majority of shoppers demanding clean-beauty options.

Previse DermApothecary skin care leverages their plant-based, dermatology and sustainability credentials to aid the growing audience of women and men pursuing clean skin care products. Over 3,000 petrochemicals are used widely in artificial fragrances. Some essential oils are skin irritants. ZeroFragrance is free of synthetic fragrance and essential oils.

Previse founder Sean Patrick Harrington says, “Previse ZeroFragrance opens an entirely new beauty category; clean, plant-based skin care crafted in partnership with leading international dermatologists. We are very excited to pioneer the territory with Harvey Nichols in the U.K.”


The new Ozone Defense Nutrify Serum, launches in January 2018 at £49. It’s enriched with vitamins B5, B3 and C, the hyaluronic acid infused serum helps shield skin from air pollution. Discover the powerful artichoke and green tea elixir specially crafted to fight photo-ageing and the damaging effect of ground-based ozone.

Artichoke extract:

The prickly yet mighty artichoke contains Cynaropicrin, a naturally occurring phytochemical, that studies show helps prevent photo-aging, induced by environmental factors such as UV exposure and pollution.

Green tea extract:

Green tea contains polyphenols which are bioflavinoids that have antioxidant and antibacterial benefit. The bioflavonoids are catechins; natural antioxidants that also function to help reduce inflammation.

The nutrient dense elixir works to fight ground pollution or ozone that can accelerate photo-aging. OZONE DEFENSE further helps fight oxidisation, binds moisture to the skin, and tightens pores while helping to improve skin elasticity.

“We believe you shouldn’t have to choose between healthy skin and a healthy planet. Our motto at Previse, ‘Powered by Nature, Not by Chemicals.’ The statement drives each and every decision we take.”


Previse ZeroFragrance features six products which include: Marine Granules Skin Brightening Botanical Scrub, MommyBalm Stretch Mark Cream, BodyMist vitamin E Body Oil, HydroFoam Rejuvenating Hyaluronic Moisturiser, Purify Hydrating Marine Cleanser, and SOS SkinRescue Healing Salve.

All Previse products are carefully crafted from sustainably sourced ingredients, and are naturally unscented and free of parabens, petroleum, mineral oil, PEGs, synthetic fragrances and dyes.

All products are exclusive to Harvey Nichols.




Leave a Reply

Your email address will not be published. Required fields are marked *